Tag Archives: music

Hubris Heavyweight: Tidal and Jay Z

ITidal have absolutely no problem with anyone acquiring more money. As a matter of fact, I applaud it. This IS America, Jack. What I DO have a problem with is the disingenuous way the new streaming platform, Tidal, was promoted.

The splashy video was cute and I expect nothing less from elite performers. These people don’t sell out arenas for nothing. But to act as if it was some sort of social media demonstration akin to Mike Brown’s or Trayvon Martin’s  is disgusting and utterly ridiculous. “Show you are a part of the movement by turning your profile pic blue.” “Together, we can turn the tide and make music history.” GTFOHWTBS.

What movement? Is wanting to get paid more.a movement? Well hell, I can get behind that. Just call it what it is. Don’t play the role of charity case to a country of working poor and paycheck-to-paycheckers.  Make history? Where’s the historical value in this? The day a group of celebrities were on each other’s dicks so hard that they thought they could trick a world full of people, whose incomes are a fraction of theirs, to feel sorry enough for them to buy a $20/month music service?

Tidal’s spokesperson, Jay Z (why?), has even upped the ante when questioned about the backlash. His arrogant comparison to Apple and Steve jobs is not only silly; it is insulting to my intelligence. It is true that Apple holds press conferences to unveil new products. It is true that the Cult of Apple oooohs, aaaahs and then scrambles to buy the next shiny, new thing.  And no, we never questioned Steve Job’s income.

However, Jay Z left a few things out. We ooooh and aaaah because Apple innovates. We admire that yet again those crafty programmers have developed a product that enriches our lives in a new way. (I want an Apple watch sooooooo baaaaaad. Anyhoo.) What’s innovative about a Spotify that’s owned by music artists? Why should I or anyone care?

Apple keeps it real. They reveal the Apple watch, tell you what it does and what the price is. Apple doesn’t give me a sob story about how I should buy the new iPhone because the members of the board just aren’t making enough money. Apple doesn’t tell us anything about the plight of the company’s ownership. Why? Because they know that we don’t care.

The sad thing is that all of this could have been avoided if Jay Z had used his own Apple example. By simply introducing Tidal, its benefits (if there are any) and the price, we would have been forced to either buy or balk. No biggie.

So thank you, Tidal and Jay Z. You are daphne debauchee’s first Hubris Heavyweights. The hubris gods are smiling on you, but they sent me to tell you to fire your PR firm with the quickness.

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